About
Senior UX Design for product leaders who need a strong partner
I help organizations build complex products with simple user flows, all the way from early discovery to final implementation.
With 20 years of hands-on experience across established product companies and fast-moving agencies, I bring structure, direction, and design that holds
up in the real world.
My approach blends strategic insight with practical delivery: understand what matters, prioritize effectively, deliver quickly, and create solutions
that stand the test of time.
Want to discuss a project or explore working together?
Book a meeting Services
Supporting product teams with clarity and direction
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Product design
From early discovery to final interface — translating insights, constraints and business goals into products that work.
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User research
Planning and conducting research to uncover needs, reduce uncertainty and inform product decisions with evidence.
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Prototyping & validation
Building interactive prototypes to explore concepts, validate assumptions and improve usability before investing in development.
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Design strategy
Clarifying product direction by aligning user needs, business priorities, and technical realities.
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Design team enablement
Helping organisations grow confident, autonomous design teams through coaching, hiring support and practical ways of working.
Experience
Bringing 20 years of hands‑on design experience
Senior Design Consultant • In Wise Company
Jan 2025 - Present
Solo but always In Wise Company. Partnering with companies to solve complex product challenges through strategic design and hands-on UX
delivery.
Design Manager • Refined
Mar 2020 - Oct 2024
Built and scaled the design function for a B2B SaaS platform, growing the team to 6 designers while establishing design systems, product
discovery practices, and strategic, cross-functional processes.
Senior UX Designer • Min Doktor
Apr 2016 - Mar 2020
Designed patient- and clinician facing digital healthcare solutions, end-to-end, balancing strict regulatory requirements with intuitive
usability.
Senior UX Designer • TOPP
Aug 2013 - Apr 2016
Consultant in design projects across mobile applications, IoT, medical devices and automotive products.
UX Designer • BlackBerry
Mar 2011 - Jul 2013
Lead designer for Home screen and Lock screen on BlackBerry 10, shaping core navigation and multitasking paradigms for millions of users.
Interaction Designer • Color Monkey
Nov 2009 - Mar 2011
Interaction Designer • The Astonishing Tribe
Jan 2006 - Nov 2009
Core design team member for the first version of Android at Google, working on-site in Mountain View to design foundational interaction models
and UI patterns that shaped the platform used by billions.
Employers & Clients
Contact
Want to discuss a project or explore working together?
Get in touch